Terms of Service

These terms form a binding agreement between you and YOUGUIDE INTERNATIONAL BV, a company registered in Belgium with its registered office at Leonardo Da Vincilaan 19, MC Square, 1831 Diegem, Belgium, VAT BE1009005084, which operates Launchifyer (“Launchifyer”, “we”, “us”). By creating an account or using the service you accept them.

If you are accepting on behalf of an organisation, you confirm you have the authority to bind it. Accounts are currently issued to individuals, so whoever signs up is the person responsible for the account.

Launchifyer is in open beta. It is provided free of charge, we do not ask for a card, and there is nothing to cancel. This is the single most important thing to understand about the rest of this document: most of what you would expect from a paid subscription — invoices, renewals, refunds, service credits, an availability guarantee — does not apply, because you are not paying us.

• Features may change, break or be withdrawn without notice while we are in beta.
• The service may be unavailable, and we do not commit to any level of uptime or support response time.
• Usage allowances apply so that one account cannot exhaust shared capacity. They are shown on the pricing page and enforced in the product.
• Do not rely on Launchifyer as the only copy of anything. Keep your own copy of work that matters to you.

We may introduce paid plans later. If we do, we will tell you before anything becomes chargeable, and you will never be billed for use that has already happened. Until then, nothing on the pricing page creates a payment obligation.

Launchifyer generates marketing material from a brand profile you define. In practice that means a brand kit, on-brand copy, longer articles, and generated images, saved to a private asset library on your account.

You may connect social accounts to Launchifyer. Doing so authorises us to store an access token for the account you choose, so that publishing features can act on it in future. Connecting an account does not itself publish anything: as of today Launchifyer still only drafts posts for you to copy or export, and it does not publish, schedule, reply, manage budgets or bidding, or measure performance. Each platform additionally requires its own review before an application is permitted to post, which we may not yet have completed. You can disconnect an account at any time from the Connections page, and you should assume a capability does not exist unless you can see it working in your account.

• You must be 16 or older and register with an email address you control.
• You are responsible for everything done through your account.
• Keep your password secure and tell us promptly if you think someone else has access.
• Accounts are personal and single-user. There are no teams, shared workspaces or seats yet, so do not share one login between people — a second person would see all of your work.
• We may decline or close an account where we are required to, or where the acceptable-use rules below are broken.

You own everything you bring to Launchifyer and everything the service generates for you. We claim no ownership over your briefs, brand details or generated assets, and being on a free plan does not change that.

You grant us a limited licence to host, process and transmit that content for the sole purpose of operating the service for you, which includes sending your prompts and brand context to the AI providers that produce the output. We require zero-retention terms from every inference provider we integrate, and we do not use your content to train models. The provider list is not yet published — see our security page for what we have committed to publish and when. That licence ends when the content is deleted.

You confirm you have the rights to whatever you submit, including any third-party media, trademarks and likenesses.

Generative systems make mistakes. Output can be factually wrong, legally inadvisable, or unintentionally similar to existing work. You are responsible for reviewing anything before you use or publish it.

• Output is provided without any warranty of accuracy, originality or fitness for a particular purpose.
• Identical or similar output may be generated for other users. We make no exclusivity claim on generated text or imagery, and cannot promise your output is unique.
• Nothing in the product reviews output for legal, regulatory or brand-safety problems before it reaches you. There is no approval workflow and no compliance filter — the review step is you.
• You must not present output as human-authored where a law, platform policy or professional obligation requires disclosure.

For regulated claims — financial, medical, legal — route output through your own compliance review before publishing. We do not provide that review, and using Launchifyer does not transfer any of that risk to us.

You may not use Launchifyer to produce or distribute:

• Content that is unlawful, defamatory, harassing, or that incites violence or hatred against a group or individual.
• Sexual content involving minors, or non-consensual intimate imagery of anyone.
• Deliberate disinformation, impersonation of a real person or organisation, or synthetic media of a person without their consent.
• Spam, deceptive advertising, or content designed to defraud.
• Malware or phishing material.

You also may not:

• Reverse engineer or scrape the service, or attempt to extract our prompts or system instructions.
• Resell access, or use the service to build a competing product.
• Circumvent rate limits, usage allowances or metering.
• Probe our security without written authorisation. We run a coordinated disclosure process instead — email security@launchifyer.com and we will work with you.

We may suspend an account immediately where use presents a legal, security or integrity risk. Where we can, we will tell you first.

Launchifyer runs on infrastructure we do not control — hosting, a managed database, file storage and the AI providers that generate output. If one of them has an outage, changes its terms, revokes access or discontinues a model, the service can degrade or stop, and output quality can change without warning. We will work around it where we can, but we are not liable for a third party's decisions or downtime.

We make no availability commitment during the beta. There is no service-level agreement, no service credits, and no guaranteed support response time. We may take the service down for maintenance at any point, and while we will avoid surprises where we can, we cannot promise advance notice.

Support is best-effort by email. If something is broken, tell us — during a beta that is genuinely useful to us, and we read everything.

The service, its source code, design, documentation and the Launchifyer name and marks belong to us. Nothing in these terms transfers any of it to you. Feedback you send us is genuinely appreciated and we may act on it freely, without obligation or compensation.

Except as expressly stated here, the service is provided “as is” and “as available” without warranties of any kind, whether express, implied or statutory, including any implied warranty of merchantability, fitness for a particular purpose or non-infringement. We do not warrant that the service will be uninterrupted, error-free, or that output will meet your expectations. This is a free beta, and it should be treated as one.

To the maximum extent permitted by law, neither party is liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data or goodwill, even if advised of the possibility.

Because the service is provided free of charge, our total aggregate liability arising out of or relating to this agreement is capped at €100.

Nothing in this section limits liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation, or anything else that cannot lawfully be limited or excluded. If you are a consumer, your mandatory statutory rights are unaffected by anything in these terms.

You will indemnify us against third-party claims arising from your content, your use of the service in breach of these terms, or your infringement of a third party's rights. This does not apply to consumers acting outside a trade, business or profession, and it does not limit your statutory rights.

• You may stop using the service at any time. There is no subscription to cancel and nothing to pay.
• To have your account and its content deleted, email privacy@launchifyer.com. Self-serve deletion and data export are not built yet, so this is a manual request we handle for you.
• We may suspend or close an account for a material breach that is not fixed within 30 days of written notice, or immediately for the acceptable-use violations above.
• We may end the beta itself. If we do, we will give you reasonable notice and a way to retrieve your content before it is deleted.
• The sections on intellectual property, disclaimers, liability and indemnities survive termination.

These terms are governed by Belgian law, excluding the UN Convention on Contracts for the International Sale of Goods. The competent courts of Brussels, Belgium have jurisdiction, except that either party may seek injunctive relief where necessary.

If you are a consumer resident in the European Union, this does not deprive you of the protection of the mandatory law of your country of residence, and you may bring proceedings in the courts there.

Before filing anything, please email legal@launchifyer.com. Most disputes turn out to be misunderstandings that a conversation fixes faster than a court will.

We may update these terms. For material changes we will email you at the address on your account and post a notice in the product at least 30 days before they take effect. Continuing to use the service after that date means you accept the new terms; if you do not, stop using the service and ask us to delete your account.